Surfing

With a trip to Santa Cruz in the near future, I ran across this video....I still can't tell if the dogs actually enjoy this, or if they just put up with it. I can't imagine how these people got their dogs trained to surf, I plan on looking into the technicality of it in the future. My guess would be that you need to start your dog young, and slowly get them used to being on the board, being on a moving board, and being out in the ocean water.... Which, for most dogs, probably takes way more time and dedication than I have. It would also take the right type of dog. My yellow lab, for example, would not be a good dog to train to surf, simply because he is an extremely sensitive dog who is scared of his own shadow at times. My black lab, on the other hand, has a very calm and cool temperament, he is much more open minded to new things, so he would be a perfect dog to train for this difficult of a task!
Here is a simple and brief breakdown of how I would go about this training:
Get the dog used to being on the board at home by having him sit and do tricks on it, always giving him the treat while he is on the board.
Have your dog stay on the board for long periods of time.
Slowly introduce distractions so your dog stays on the board even around seagulls, seals, whales, oh my!
Having your dog stand on the board while you move it, either dragging it (if it's an old, unused board) or carrying it.
Having your dog float on the board in calm water,such as a lake.
And finally, applying all of this in the ocean.
It seems this would take many months of slow, progressive training to accomplish.. I'm excited to see if any of my dogs will be willing to surf next week.